Price Match Promise

100% Price Match Promise

At Sensory Solution Wholesale Ltd (“Sensory SW”), we aim to provide our approved trade customers with competitive wholesale pricing.

Our 100% Price Match Promise means that, where an eligible UK B2B wholesaler is offering an identical product for less on genuinely comparable commercial terms, we may match that price in accordance with the conditions below.

The Price Match Promise is a discretionary promotional scheme and does not form a guarantee that every lower price identified will qualify. All requests are subject to verification and approval by Sensory SW.

1. Price Match Eligibility

For a price match to be considered, all of the following conditions must be satisfied:

  • The request must relate to an order for delivery to mainland United Kingdom.
  • The competitor must be an established, actively trading UK-based business-to-business wholesaler or trade supplier.
  • The competitor must be selling the goods directly and not acting merely as a marketplace, platform or intermediary.
  • The competitor's product must be genuinely identical to the product offered by Sensory SW. This includes, where applicable, the manufacturer, brand, model, SKU/EAN, design, colour, size, specification, quantity, pack size, packaging and product version.
  • The competitor's product must be new, genuine and unused.
  • The competitor's product must be physically in stock and available for immediate purchase and dispatch when we verify the request.
  • Pre-order, back-order, discontinued, end-of-line or unavailable products do not qualify.
  • The competitor's price must be publicly advertised and capable of being independently verified by us.
  • Prices must be compared exclusive of VAT.
  • The comparison must be made on an equivalent per-unit or per-pack basis, as appropriate.
  • The competitor must offer materially equivalent commercial terms, including any applicable minimum order quantity, minimum order value, case quantity, delivery charges, payment requirements and delivery times.
  • Any compulsory delivery, handling or other charges may be included when determining the competitor's effective price.
  • The requested quantity must be genuinely available from the competitor at the advertised price.

We may contact the competitor or use other reasonable means to verify the price, stock availability and applicable terms.

2. Prices and Sellers That Do Not Qualify

The Price Match Promise does not apply to:

  • clearance, liquidation or closing-down sales;
  • end-of-line or discontinued stock;
  • flash sales or limited-time promotions;
  • introductory or launch offers;
  • Black Friday or similar promotional events;
  • voucher or promotional-code prices;
  • loyalty, membership or subscription-only prices;
  • personalised or individually negotiated quotations;
  • retrospective rebates or volume rebates;
  • loss-leader or obvious pricing-error offers;
  • bundle, multi-buy or free-product promotions unless we expressly agree otherwise;
  • damaged, used, returned, refurbished, graded or ex-display products;
  • products subject to restrictive quantities or availability;
  • overseas suppliers;
  • consumer-only retailers;
  • auction websites;
  • marketplace and third-party sellers, including sellers operating through Amazon Marketplace or eBay;
  • private individuals;
  • public-sector procurement organisations;
  • public-sector framework agreements or contract-specific pricing;
  • buying groups or closed purchasing schemes; or
  • prices which we cannot reasonably and independently verify.

We also reserve the right to reject a request where we reasonably believe that the competitor's advertised price is erroneous, misleading, unavailable in practice or does not represent a genuine like-for-like wholesale offer.

3. Genuine Like-for-Like Comparison

A price match will only be considered where the overall transaction is genuinely comparable.

For example, a competitor advertising a lower individual product price but requiring substantially larger quantities, charging higher delivery costs or imposing different purchasing conditions will not necessarily constitute an equivalent offer.

Sensory SW will determine whether an offer is materially equivalent based on the evidence reasonably available at the time the request is assessed.

4. Requests Must Be Made Before Purchase

All Price Match requests must be submitted and approved before the relevant order is placed.

We do not offer retrospective price matching.

Placing an order before receiving written confirmation that a Price Match request has been approved means the order will be charged at the price applicable when that order is accepted.

Previous purchases, invoices or previously agreed prices do not create an entitlement to future price matching.

5. How to Request a Price Match

Email:

info@sensorysw.uk

using the subject:

PRICE MATCH PROMISE

Please provide:

  • your Sensory SW trade account details;
  • Sensory SW product name;
  • Sensory SW SKU;
  • pack size/quantity;
  • current Sensory SW price;
  • competitor's business name;
  • competitor's advertised price;
  • quantity required; and
  • a direct link to the competitor's product page or other evidence reasonably required to verify the offer.

Screenshots alone may not be sufficient where we cannot independently verify the current price, availability and applicable conditions.

We may request additional information before making a decision.

6. Verification

All requests are subject to verification by Sensory SW.

A lower advertised price does not automatically qualify for a price match.

We may verify:

  • competitor identity;
  • stock availability;
  • product specification;
  • pack quantity;
  • advertised price;
  • delivery charges;
  • minimum order requirements;
  • quantity availability;
  • VAT treatment;
  • delivery times; and
  • any other conditions affecting the true comparable purchase price.

If the competitor changes its price or the product becomes unavailable before we approve the request, the Price Match request may no longer qualify.

7. Approval and Promotional Codes

Where a request is approved, we will normally issue a single-use Price Match promotional code.

Unless otherwise stated in our approval:

  • the code applies only to the specifically approved product;
  • it applies only to the approved quantity;
  • it may only be used by the trade account to which it was issued;
  • it may only be used once;
  • it cannot be transferred, sold or exchanged for cash;
  • it cannot be combined with another promotional code, voucher, discount, special price or offer;
  • it will expire 72 hours after issue; and
  • it must be applied correctly before the order is submitted.

Approval of one Price Match request does not require Sensory SW to match the same competitor or product on a future order.

8. Quantities

A Price Match approval applies only to the quantity expressly approved by us.

We are not required to price match quantities greater than those demonstrably available from the competitor at the qualifying price.

We may also impose a reasonable maximum quantity under the Price Match Promise where necessary to protect stock availability or prevent misuse of the promotion.

9. Errors and Misuse

We reserve the right to withdraw or cancel a Price Match approval or promotional code where we reasonably determine that:

  • incorrect or misleading information was provided;
  • evidence has been altered or falsified;
  • the competitor's price was an obvious error;
  • the qualifying conditions were not actually satisfied;
  • the code has been transferred or misused; or
  • there has been fraudulent or abusive use of the Price Match Promise.

This does not affect an order where a binding contract has already been formed except to the extent permitted by our Terms & Conditions and applicable law.

10. Response Times

We aim to review Price Match requests within 2–3 business days.

This is a target rather than a guaranteed response time. More complex requests or periods of high demand may take longer.

Customers should not place an order on the assumption that a pending request will be approved.

11. Changes or Withdrawal of the Price Match Promise

Sensory SW may amend, suspend or withdraw the Price Match Promise for future requests at any time.

Any amendment or withdrawal will not retrospectively remove a Price Match that we have already expressly approved and which remains valid under the conditions of that approval.

The version of this policy in force when a Price Match request is submitted will normally apply to that request.

12. Relationship With Our Terms & Conditions

The Price Match Promise is subject to our general Terms & Conditions of Sale.

Where a Price Match results in an order, that order remains subject to our normal terms concerning payment, delivery, availability, returns, pre-orders and other applicable conditions.

13. Contact Us

Sensory Solution Wholesale Ltd
Unit D2, Rear of London House
Thames Road
Crayford, Kent
DA1 4SL

Company No: 16269622
VAT No: 509853563
EORI: GB509853563000

Email: info@sensorysw.uk
Head Office: 01322 686929